Adobe Firefly: Generative AI 25.06.20

Adobe Firefly emerges as a professional-grade AI tool for video creation and image editing, now accessible on mobile devices. It facilitates AI-generated video content and AI-powered image production, offering users both speed and adaptability while ensuring the use of commercially safe models trained on licensed content.

As a user-driven platform, Firefly supports the creative process, enabling the generation of original content that aligns with individual styles, visions, and voices. Suitable for both seasoned designers and newcomers, it caters to a range of needs—from quick concept development to sophisticated generative AI projects.

Capabilities of Adobe Firefly

• Create high-resolution, commercially safe images from simple text prompts using AI image generation tools.
• Utilize editing features such as content addition, background replacement, and element removal through Generative Fill.

• Transform text prompts into video clips directly from your mobile device, with options for various resolutions and aspect ratios.
• Convert AI-generated images into videos by adding motion and cinematic transitions during editing.
• Animate static images with dynamic motion effects and edits.
• Enhance videos efficiently by removing distractions, refining colors, and adjusting details; upload reference videos to guide the editing process.

Firefly functions as a comprehensive AI-driven content creation ecosystem for both images and videos on mobile platforms, integrating seamless workflows between devices through automatic synchronization with Creative Cloud.

Advantages of Using Firefly

• Empowers video editors, image creators, designers, and content developers to transition from concept to execution more rapidly.
• Enables rapid generation of studio-quality assets—such as edited videos and AI-generated images—in seconds rather than hours.
• Designed for professionals yet accessible to a broad user base, featuring an intuitive interface that promotes learning on the fly.
• Operates with commercially safe AI models trained on licensed content, providing confidence in asset legitimacy.
• Supports project continuity across devices—create on your phone and extend your work on the web via automatic cloud syncing.

Intended Audience for Adobe Firefly

• Mobile-centric creators seeking efficient tools for video and image generation on the go.
• Digital artists, photographers, and designers exploring AI-assisted visuals to enhance their workflows.
• Video editors and filmmakers aiming to incorporate AI-generated content, motion effects, and streamlined editing processes.
• Social media marketers aiming to craft engaging videos, striking images, and dynamic digital content quickly.

This platform represents a significant advancement for artists and creators across various disciplines who seek fast, intuitive, and legally sound AI tools for professional-quality content production using mobile technology.

Terms & Conditions:
Your use of this application is governed by the Adobe General Terms of Use http://www.adobe.com/go/terms_en and the Adobe Privacy Policy http://www.adobe.com/go/privacy_policy_en

Do not sell or share my personal information www.adobe.com/go/ca-rights